Unboxing Betty

Welcome to Unboxing Betty! I'm Melinda and I'm cooking my way through Betty Crocker's 1971 Recipe Card Library. I'm fascinated by the influence of food corporations on American culture. This library is a treasure trove of mid-century delights, featuring astonishing ingredient combinations and eye-catching presentations. From tomato aspic and Chiffon cakes to deviled ham snacks and jello molds, I am thrilled to explore these forgotten atomic-age dishes that have fallen out of fashion, while educating viewers on the historical impact of food corporations like General Mills on the broader American food culture. By fearlessly embracing experimentation and sharing my own culinary triumphs and mishaps, I engage viewers in a journey that examines how consumer food brands have shaped the way we cook — both nationally and within our individual family and community traditions. - ABOUT ME - Melinda is a designer, playwright, and avid home chef living in Brooklyn, NY.