Crafting the future by disrupting today. As a young brand, we don’t have the luxury of dipping into archives or resting on tradition when it comes to design. Instead, we approach each new vehicle and experience from a blank canvas. It’s how we were able to create a new design language that’s built into each of our vehicles. It's why we pushed boundaries of what one could expect from an EV, which resulted in our all-electric GV60. It's the reason why the G70 is an auto-enthusiast favorite, the G90 is an expression of pure elegance and the GV80 + GV70 SUV duo push the category forward. On this channel, you’ll find all-things Genesis. From vehicle discovery and ownership to content that builds the world of Genesis. You’ll witness the building of our DNA in real time. Our always-on exploration and push for beautifully crafted luxury that naturally commands attention and is truly unforgettable. So, stay a while and explore. And, most importantly, welcome to Genesis.